About Us
Elevating Views. Uplifting Humanity.
At Luv Mrk, we believe lasting transformation begins by uncovering the external forces that shape us—from our family, peers, and education to culture, media, and societal expectations. These influences form our emotions and build the beliefs and perspectives that drive our daily behavior.
Through our core framework of mindset coaching, we combine self-reflection with practical habit-rewiring exercises to equip individuals and teams to break unhelpful thinking patterns and intentionally choose a healthier way forward.
Two Pathways. One Mission.
Whether empowering individuals or organizations, each pathway is rooted in mindset development to cultivate greater awareness, intentional action, and meaningful, lasting transformation.
Personal & Professional Empowerment
Designed to strengthen self-awareness, confidence, and intentional decision-making by guiding individuals to understand the influences that shape how they think, feel, and respond.
Participants develop:
Greater self-awareness and self-trust
Healthier perspectives and thought patterns
Confidence, perseverance, and emotional well-being
Stronger relationships and communication
Intentional choices aligned with their values and goals
Organizational & Community Impact
Designed to strengthen leadership, communication, collaboration, and organizational culture by equipping teams with practical strategies that foster trust, belonging, and meaningful engagement.
Organizations strengthen:
Leadership effectiveness and communication
Trust, collaboration, and team relationships
Employee and organizational well-being
Belonging, engagement, and participation
Healthy cultures that support long-term success
"We project what is within. If we have peace and love within, we are able to bring peace and love to our neighbors and communities."
— Hailima Yates, CEO, Luv Mrk
Our Approach
Keynotes and speaking engagements
Workshops and facilitation
One-On-One Coaching
Licensed programs
Consulting partnerships
Retreats and immersive events
Luv Mrk delivers experiences that are immersive, interactive, and action-oriented — designed to move participants from insight to intentional growth.
Partner With Luv Mrk
An individual ready for personal/professional breakthrough and growth
A professional or emerging leader seeking greater confidence, clarity, and intentional action
A business, nonprofit, educational institution, or government agency looking to empower people, align teams, and support a healthy organizational culture.
A behavioral health, recovery, reentry, human services, housing, advocacy, or community-based organization seeking transformational programs that support whole-person well-being for the people you serve
A leadership team committed to strengthening communication, culture, collaboration, and organizational impact
Luv Mrk creates transformative experiences that move people forward—individually, organizationally, and throughout the communities they serve.
In addition to programs and live experiences, Luv Mrk produces mission-driven media that amplifies stories of growth, resilience, leadership, and positive impact. Through intentional storytelling, these productions highlight individuals and organizations making a difference while reinforcing themes of self-worth, connection, and purposeful action.
ABOUT THE FOUNDER
Hailima Yates, CPFS, QBHA, is the CEO and Founder of Luv Mrk, a Certified Cognitive Behavioral Coach, Author, and a Catalyst for Transformation with over 20 years of experience in personal and professional development and intercultural connection.
Through personal reflection and proven strategies, Hailima guides individuals in shifting from limiting beliefs and harmful habits to intentional growth and lasting transformation. Her work inspires people to recognize their inner strength, cultivate healthier thoughts and habits, and make a lasting, positive impact on their lives and communities.
Concentrated topics include, but are not limited to, self-empowerment to foster social, emotional, and mental wellness; humanizing perceptions of social identities to encourage mutual respect and value for one another; self-confidence; substance use and rehabilitation; and recidivism prevention. Mrs. Yates’s passion for overall wellness—promoting both personal and professional growth and human connection—led her to found Luv Mrk in 2017.
Tune into interviews with Hailima as she shares insights, practical strategies, and the inspiration behind her business and book.
Certifications: Cognitive Behavioral Life Coach, Colorado Peer Family Specialist, Quality Behavioral Health Assistant
Certificates and Specialized Training: Neuroplasticity: How to Rewire Your Brain | Neuroplasticity: Rewire Your Brain for Success | Problem Solving | The Power of the Mind | Effective Decision-Making | Post Traumatic Growth | Psychology of Diversity and Unconscious Bias | Coping Skills and Self Care for Mental Health | QPR Suicide Prevention Gatekeeper
START A CONVERSATION
Connect with Luv Mrk for coaching, transformational experiences, speaking, partnerships, media inquiries, and more.